Role: Creative Director, Apparel Design, Branding

Identity, branding and collection design for Rabbit 3. This body of work paid homage to the film “New Jack City”. The line was dubbed as “Drug Dealer Chic”, an intermingling of NYC streetwear style with a hint of corporate influence.

All guests in attendance abided by the “Wealthy Crime Lord” dress code.

Videography: K-Sanz, Brian Matthews